Origin Taste Coffeeshop

For this project, the objective was to develop a brand identity incorporating social media ads and flyers that effectively communicate the brand’s message to its chosen target audience. I focused on creating a warm, approachable brand identity for a specialty coffee shop that advertises premium products they acquire from various South American farms. The brand story was developed to appeal to customers who value authenticity and connection. The earthy color palette, expressive typography and photographic visuals reflect the coffeeshop’s artisanal roots.